What’s having a bad client like?
For bad clients, the means is more important than the end. They live to control and micromanage the process. They delay approvals and won’t commit. They believe that their high-touch involvement is helping things, when it is actually derailing the process, de-motivating teams and leading to uninspired work. Interestingly, bad clients aren’t necessarily afraid of delivering uninspired work. They would rather produce a shitty campaign and blame the agency for it, than produce a stellar campaign and not get credit for it. Great clients are fearless and increasingly hard to find.
— Digiday - Confessions of an Agency CEO (via danielcaeiro)