Wildlife conservation charity Born Free has launched a campaign to highlight the fact that thousands of endangered animals are being forced away from their homes every month by deforestation, human expansion and poaching. The ads feature images of animals sleeping rough on urban streets.
A nice print ad that works great as an 'ambient' as well.
But, beyond page takeovers, how would you take this idea to the Internets?
And if you did, how would you take it back to the streets?